User-Generated Content Strategy: How to Build a Community That Creates for You

User-generated content (UGC) is the holy grail of social media marketing — authentic, free, and trusted by consumers far more than branded content.

Why UGC is So Powerful

Consumers trust UGC 6x more than branded content. It also provides a steady stream of free content and creates a sense of community around your brand.

How to Encourage UGC

Create a branded hashtag and promote it consistently. Feature customer content prominently — people share more when they know they might be featured. Run photo contests and challenges.

Make It Easy

The simpler the submission process, the more UGC you'll receive. "Tag us in your photo" beats "submit via our portal."

Repurpose Strategically

When you repurpose UGC, complement it with your branded graphics created in PostFirm. Mix authentic customer content with polished brand content for the best results.