Twitter/X has undergone dramatic changes since its acquisition. Understanding the current algorithm and user behavior is essential for brands looking to maintain presence on the platform.
The New Algorithm Priority
X now prioritizes verified accounts, long-form content, and posts that generate debate and discussion. Simple announcements get buried.
Content That Performs
Bold opinions, industry predictions, behind-the-scenes content, and thread-style educational posts consistently outperform promotional content.
Visual Strategy
Tweets with images receive 150% more retweets. Use 1600x900px for the best quality. High-contrast, text-forward images work best.
Optimal Posting
1-3 posts per day is sufficient. Focus on quality over quantity. Engage with replies actively — the algorithm rewards conversation.