Social media has democratized marketing. A small bakery in Istanbul can now compete for attention with multinational corporations. Here's how to do it effectively.
Choose the Right Platforms
You don't need to be everywhere. Instagram and Facebook for B2C, LinkedIn for B2B, TikTok for younger audiences. Start with one platform and do it well.
Content Mix That Works
40% educational content, 30% entertaining content, 20% product/service promotion, 10% company culture. This balance builds audience without feeling promotional.
Consistency Over Quantity
Posting 3 times per week consistently beats posting 7 times one week and going silent for two. Set a realistic schedule and stick to it.
Free and Low-Cost Tools
PostFirm for graphics, Buffer for scheduling, Canva for quick edits, Google Analytics for tracking. You can run a professional social media presence for under $50/month.