LinkedIn is predominantly text-based, which means visual content immediately stands out. Posts with images receive 98% more comments than text-only posts.
Best Visual Formats for LinkedIn
Carousels/Documents: Native document uploads receive 3x the reach of regular posts. Infographics: High-information visuals perform exceptionally well. Team photos: Human content consistently wins engagement.
Optimal Dimensions
Single image: 1200x627px. Carousel slides: 1080x1080px or 1080x1350px. Profile banner: 1584x396px. Company cover: 1128x191px.
Design Principles for LinkedIn
Professional and clean aesthetics win. Avoid cluttered designs. Lead with data or insights when relevant. Keep text minimal — LinkedIn users will read longer captions, but image text should be concise.
Create LinkedIn Graphics with PostFirm
Select the LinkedIn format in PostFirm for correctly-sized, professionally designed graphics that look native on the platform.