Over $1 trillion is spent globally during the Christmas and holiday season. The brands that win this period start planning in September and execute brilliantly throughout November and December.
Campaign Timeline
September: Strategic planning. October: Content creation and early teasers. November: Black Friday/Cyber Monday peak. December: Gift guide push, then last-chance urgency, then celebration.
Content Themes That Win
Gratitude and giving back, year-in-review recaps, gift guides organized by recipient, behind-the-scenes holiday preparation, and charitable initiatives.
Visual Palette
Traditional red and green, gold and navy, or winter whites with silver all perform well. Your brand colors should remain prominent to prevent your content from being unrecognizable.
Create Holiday Graphics at Scale
PostFirm lets you produce multiple holiday campaign graphics — for Instagram, LinkedIn, and Stories — in a single session.